A talented colleague and friend of mine, Melissa Arrighi, mentioned the concept of "branding yourself" to me once in a conversation. Her comments stuck with me and inspired me to think about how to do this, successfully. As a sales person, we represent a brand. This goes beyond the products we are selling to include ourselves, the brand of you! Before a customer will buy what we’re selling, they have to buy “us” first! Here are some qualities shared by fantastic brand spokespeople.
Passion
You have to have passion! If you’re not excited about the product your customer will not be either. Know why you are passionate about your product and share that passion with the world. Your passion about your product is usually bigger than the product itself and speaks to the “mission”. A builder isn’t passionate about concrete; he’s passionate about building and shaping a community. Donald Trump said if you don’t have passion, you don’t have energy, and if you don’t have energy you have nothing.
Confidence
When presenting YOU: the brand, confidence can be seen in your body language. Good posture equals confidence, competence and honesty. Look your customer in the eye, stand tall, head up and put on a warm agreeable smile.
Dress for success
What does your wardrobe say about your brand? Are your shoes scuffed – your customer could think do you pay attention to the details? Looking neat and portraying a professional appearance speaks to the visual impression you make with your customer.
Be current
Great brand spokespeople are curious and constantly learning. They bring that information into the customer interaction. In order to appear knowledgeable and interesting, you have to be current. Stay curious and up to date on your industry and your competition.
Customers will invest in you if they like you and feel good about you. YOU: the brand deserves a great spokesperson. If you follow these points and get your customers to buy you and they will begin to buy from you.
Passion
You have to have passion! If you’re not excited about the product your customer will not be either. Know why you are passionate about your product and share that passion with the world. Your passion about your product is usually bigger than the product itself and speaks to the “mission”. A builder isn’t passionate about concrete; he’s passionate about building and shaping a community. Donald Trump said if you don’t have passion, you don’t have energy, and if you don’t have energy you have nothing.
Confidence
When presenting YOU: the brand, confidence can be seen in your body language. Good posture equals confidence, competence and honesty. Look your customer in the eye, stand tall, head up and put on a warm agreeable smile.
Dress for success
What does your wardrobe say about your brand? Are your shoes scuffed – your customer could think do you pay attention to the details? Looking neat and portraying a professional appearance speaks to the visual impression you make with your customer.
Be current
Great brand spokespeople are curious and constantly learning. They bring that information into the customer interaction. In order to appear knowledgeable and interesting, you have to be current. Stay curious and up to date on your industry and your competition.
Customers will invest in you if they like you and feel good about you. YOU: the brand deserves a great spokesperson. If you follow these points and get your customers to buy you and they will begin to buy from you.
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