Stop exercising and start TRAINing

I’m a very straight forward guy, which is why when I was searching for a name for my company, I selected TRAIN. I really can’t even take credit for it, my good buddy Mark Ferdman actually came up with the name. He suggested it because it is a verb, showing action, activity and clearly states what I do. I liked that idea and still do. One of my goals is to create more than a classroom environment; my programs are more like TRAINing. If you’re thinking this is turning out to be one of those self-promoting blog-o-mercials, well hang on, it’s not. It is about the mindset of the attendees in my programs and how a small change in perspective can gain huge reward.

TRAINing vs. exercising
The typical mindset going into the classroom environment can be a lot like going to the gym. You show up, you go through the motions and do the exercises. The trouble with that mindset, doing the exercises, is exercises are movement without purpose, motion without direction. At the gym, exercising can be a grueling activity. In both the gym and the classroom, for real change to take effect requires a lot of discipline and obligation.

By comparison, TRAINing is fueled by a vision. Where do professional athletes go – to exercise camp or to TRAINing camp? The TRAINing mindset is compelled by a deeper goal and purpose; a motivation fueled by a want. Just going through the exercises lacks a purpose, is a lower intensity and usually ends up being boring. When you show up and you’re “in TRAINing”, you are focused on achieving a specific result, receiving feedback and acting on an intense drive and motivation.

It is up to you.

Only you determine your mind set when you arrive for a program. Which experience do you desire – exercise or TRAINing? To maximize your effort, I suggest you arrive “in TRAINing”. I can guarantee that the guy up in front of my room is inspired by a powerful vision, is passionate and feeling strong about the goals of the program. Let's get TRAINing!